UK election map and swingometer (Guardian)

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[Editor's note: Cartograms (1, 2) are all the storm in the UK in the lead up to the general election later this month. I first noted them via the Financial Times's print edition graphic and then came across this interactive version done by the Guardian (screenshot above). It combines the geography view typical in the US with a cartogram of the same. The cartogram does better at showing overall trends since each enumeration unit (election district) is the same size, where on the geography view some districts are super large and some (around London) are tiny as they are sized by area rather than population / electors. The Guardian's online version has search function as well as mouse over and the geography view zooms in to reveal those tiny districts. What's super amazing is the swingometer. It allows the user to see what would happen if the electorate "swings" towards one party or another both in numbers and on the maps. This would be fabulous to see in the US for our midterms. Quibbles with their map: I can't click and drag in the geography view to move the map, nor can I click and drag the detail box in the UK context map in the geography view. Overall A+ effort. And yet another reason why Steve Jobs, bless his heart, is crazy for thinking HTML5 should be the only game in town. These types of maps excel in Flash's compiled plugin runtime.]

Republished from the Guardian. Monday 5 April 2010.
By Mark McCormick, Jenny Ridley, Alastair Dant, Martin Shuttleworth

Browse the 2010 constituencies and use the three-way swingometer to see how different scenarios affect the outcome. This map is based on 2005 figures, notional or actual, and does not take account of byelection results. Full explanation here

Interact with the original at the Guardian . . .

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