Interactive versus Narrative

Alberto Cairo give a presentation this week while I was working at WPNI. He was El Mundo’s director of online graphics from 2000 to 2005 and is now a journalism professor at UNC Chapel Hill. He spoke about online news graphic best practices and how print and online newsrooms can be better integrated to produce these graphics.

Alberto mentioned a NY Times interactive that Archie Tse created in April that took my fancy then and still stands out as one of the best interactive graphics of 2007.

http://www.nytimes.com/2007/04/10/business/2007_BUYRENT_GRAPHIC.html

Rent or Own

Before the housing bubble burst, there was much hyperbole, conversation, and general brouhaha about renting or buying and which one was “better” (with many joining the buying frenzy). This interactive graphic allows the reader to enter their own personal circumstances into a visual calculator and determine the best course of action for THEMSELVES. Often newspapers publish several scenarios to outline the parameters, but this tool reduced a complex topic to a meaningful conclusion: “Is it Better to Buy or Rent?” for ME.

This type of non-linear interactive stands in strong contrast to more narrative focused multimedia presentations (interactives?) like another NY Times graphic: Climbing Kilimanjaro.

One Response to “Interactive versus Narrative”

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