Posts Tagged ‘advertising’

Sweden’s Acme Advertising creates arresting green motorcoach marketing (Acne Advertising)

Monday, February 1st, 2010

flugbussweden

[Editor’s note: Video (below) showing creation of a 3d art installation showing how 50 cars = 1 bus for CO2 emissions in Sweden. Thanks @jnack!]

Republished from Acne Advertising and AutoBlog.

Sweden’s Flygbussarna Airport Coaches asked Acne Advertising to make the case for travelers to take a coach to the airport instead of a car. Instead of leading with price, comfort, or ease, Acne went for hot air and green – as in CO2 and the environment.

To vividly illustrate that one Flyggbussarna coach can hold about 50 people – as opposed to the typical Swedish passenger car, which averages 1.2 occupants – while emitting the pollution of just four passenger cars, Acne built a coach out of fifty crushed cars – primarily expired Volvos and Saabs.

The installation was placed next to the road to Sweden’s largest airport, and what ensued was lots of public awareness. And traffic jams. Which would have increased CO2, ironically. Follow the jump for a video on the campaign. Even if the resultant congestion made the earth a bit warmer, it’s still very cool.

50 cars or 1 coach? from acneadvertising on Vimeo.

Location-Based Advertising Becoming Reality (Media Post)

Thursday, May 21st, 2009

[Editor's note: Advertises are starting to clue into geography! Is this a good thing?]

Republished from Media Post.
Monday, March 30, 2009, 7:00 AM
By Laurie Sullivan

Loc-Aid Technologies is expected to announce today that it has signed agreements with several North American carriers to aggregate location-based data across networks. The deal will enable brands to target advertisements, coupons and product information to consumers.

The inability to aggregate the data across carriers has been the biggest barrier to successfully targeting advertisements and providing services such as weather alerts. Loc-Aid has been working with wireless carriers to connect their networks and query location information from subscribers.

Much of the wireless industry’s advancements have focused on small breakthroughs made for specific devices or platforms from Apple or Google, as well as from carrier applications as part of location-based initiatives. While each development makes small advances, they don’t completely solve the problem.

Loc-Aid aims to do this by relying on a host of technologies and the ability to aggregate data across carriers. The company packages the latitude and the longitude of subscriber location, so companies serving up the information can read and process it.

Today, weather, traffic, advertising and other services relying on location information are made possible through triangulation, cell-sector ID and GPS technologies. This year, Loc-Aid plans to add location information from radio frequency identification (RFID), near field communication (NFC), and Wi-Fi technologies.

“Imagine you call 411 on your cell phone looking for a telephone number,” said Isaias Sudit, CEO, Loc-Aid. “You will no longer have to give your city and state, because the technology already knows where you are located.”

Sudit said the agreement with carriers gives Loc-Aid permission to access their networks, but the company must comply with several privacy and security features. A privacy framework has been built on the infrastructure to protect the data going through the network.

Industry analyst firm ABI Research projects the LBS market will reach $13.3 billion by 2013, up from $515 million in 2007.

“Location-based technology will allow advertisers to send consumers the correct advertisements, which in turn will raise CPMs and CPCs,” Sudit said.

Several mobile advertising trials in the works could turn into deployments during the second half of this year, Sudit said. Although he declined to divulge company names, he said his company is working with several major advertising agencies and well-known brand names.

The Ad Wars (NY Times)

Tuesday, October 21st, 2008

[Editor's note: Graduated circles are automatically sized in Flash interactive from The New York Times. I believe the circle locations are auto plotted, too, but already transformed to projected XY coordinates, not from Lat-Longs. I like the National and Cable graduated symbols in the Gulf of Mexico.]

About $300 million has been spent from April 3 to Oct. 13, 2008 to broadcast over 200 ads, according to statistics compiled by Campaign Media Analysis Group, which tracks political advertising expenditures.

View original interactive version at NYTimes.com . . .

Source: Campaign Media Analysis Group, a division of TNS Media Intelligence