Posts Tagged ‘location-aware’

Where 2.0 2010 Dates and Location Announced (O’Reilly)

Thursday, August 20th, 2009


Republished from O’Reilly.

March 30 – April 1, 2010 at the San Jose, Marriott, CA.

The 2010 O’Reilly Where 2.0 Conference Call for Participation Is Now Open

Become Location Enabled at Where 2.0

Location awareness is everywhere now, baked into our desktops, iPhones, cameras–even our oil rigs–right from the start. We expect our tools to sense and interpret data to help us locate and visualize everything from a new restaurant to the source of a new millennium plague. Who is leading the charge to the next mapping frontier? How are companies large and small jumping in change the rules in mid-game? And where is the money?

O’Reilly Media is seeking proposals for sessions and workshops from the builders and innovators in the location industry. Are you a mobile maven creating rich information overlays? A GIS veteran mashing up temporal data with maps? An open source developer hacking up a cool visualization tool? A CIO using location information to revamp a public transit system?

If you’re passionate about enabling location awareness in our lives and our work, we want to hear from you. Submit a proposal to speak at Where 2.0 by October 13, 2009.

Topics we’ll be exploring at Where 2.0 2010 include:

  • Mobile Trends and Devices
  • Rich Analysis Tools
  • Augmented Reality
  • Temporal Information
  • Government 2.0
  • Machine Learning
  • Crisis Mapping and Disease Awareness
  • Local Search
  • Cartography
  • Geo Support in Web Application Frameworks
  • GeoStack and GeoBrowsers
  • Mapping APIs
  • GeoTargeting
  • Data Management
  • Local Search and Advertising
  • Protocols and Formats

Where 2.0 is one of the world’s foremost events dedicated to exploring the emerging technologies in the geospatial industry. At Where 2.0, we expose the tools pushing the boundaries of the location frontier, track the emergence of new business models and services, and examine new sources of data and the platforms for collecting them.

Happening March 30-April 1, 2010 at the San Jose Marriott in San Jose, California, Where 2.0 brings together the people, projects, and issues building the new technological foundations and creating value in the location industry. Join with other developers, technologists, CTOs, researchers, geographers, academics, business developers, and entrepreneurs to debate and discuss what’s viable now, and what’s lurking just below the radar. Learn more about Where 2.0.

Important Dates

The submission deadline for all proposals is October 13, 2009.
Early registration opens in December 2009.
Standard registration begins February 2010.

More information at O’Reilly . . .

Location-Based Advertising Becoming Reality (Media Post)

Thursday, May 21st, 2009

[Editor’s note: Advertises are starting to clue into geography! Is this a good thing?]

Republished from Media Post.
Monday, March 30, 2009, 7:00 AM
By Laurie Sullivan

Loc-Aid Technologies is expected to announce today that it has signed agreements with several North American carriers to aggregate location-based data across networks. The deal will enable brands to target advertisements, coupons and product information to consumers.

The inability to aggregate the data across carriers has been the biggest barrier to successfully targeting advertisements and providing services such as weather alerts. Loc-Aid has been working with wireless carriers to connect their networks and query location information from subscribers.

Much of the wireless industry’s advancements have focused on small breakthroughs made for specific devices or platforms from Apple or Google, as well as from carrier applications as part of location-based initiatives. While each development makes small advances, they don’t completely solve the problem.

Loc-Aid aims to do this by relying on a host of technologies and the ability to aggregate data across carriers. The company packages the latitude and the longitude of subscriber location, so companies serving up the information can read and process it.

Today, weather, traffic, advertising and other services relying on location information are made possible through triangulation, cell-sector ID and GPS technologies. This year, Loc-Aid plans to add location information from radio frequency identification (RFID), near field communication (NFC), and Wi-Fi technologies.

“Imagine you call 411 on your cell phone looking for a telephone number,” said Isaias Sudit, CEO, Loc-Aid. “You will no longer have to give your city and state, because the technology already knows where you are located.”

Sudit said the agreement with carriers gives Loc-Aid permission to access their networks, but the company must comply with several privacy and security features. A privacy framework has been built on the infrastructure to protect the data going through the network.

Industry analyst firm ABI Research projects the LBS market will reach $13.3 billion by 2013, up from $515 million in 2007.

“Location-based technology will allow advertisers to send consumers the correct advertisements, which in turn will raise CPMs and CPCs,” Sudit said.

Several mobile advertising trials in the works could turn into deployments during the second half of this year, Sudit said. Although he declined to divulge company names, he said his company is working with several major advertising agencies and well-known brand names.