[Editor's note: Props to Matthew and Amanda at the New York Times for this Google Maps mashup by zip code (choropleth) of common Netflix rentals in selected U.S. metros. Easy to use interface based on Flash API still allows advanced options for sorting and mouseOver of "neighborhood" zipcodes returns movie watching profile. Far more interesting than dry census stats ;)]
Republished from the New York Times.
Examine Netflix rental patterns, neighborhood by neighborhood, in a dozen cities. Some titles with distinct patterns are Mad Men, Obsessed and Last Chance Harvey.
Interact with the original at the New York Times . . . (Screenshot below.)
By Matthew Bloch, Amanda Cox, Jo Craven McGinty and Kevin Quealy/The New York Times